Virtualization for BPOs?

LiveOps is a very interesting start-up which is essentially virtualizing call centers. This is the description of LiveOps from Techcrunch:

Palo Alto based LiveOps offers web based management of more than 10,000 home based telephone workers. Here’s what makes them interesting: their service operates as a performance based auction, routing incoming calls to the best performing worker available. Top workers participate in IM communities to discuss methods of increasing productivity and solving problems. I like seeing the web make work more interesting and perhaps services like this will help decrease the drudgery of call-center work. At the very least, it will likely make the business more efficient.

Link to full article